What is Foursquare Anyway?

@Foursquare = @Geocaching - Tupperware & Trinkets

Marshall McLuhan On Connecting

We have laid out our own electric networks on a global scale by cable, by telegraph, by radio, by all sorts of electric means.

These circuits are loaded with data that move instantly and which have become indispensable to all decision makers in business, in education, and in politics.

These circuits have a peculiar character not just of connecting us with one another but of involving us with one another.

It is because of the speed. With circuitry the feedback occurs at the same moment the event occurs. - Marshall McLuhan

HEY KOOL-AID MAN!!!

Who's Kool-aid do you drink?
Who mixes it up for you?
Is yours fresh? Or is your batch getting stale?
Is there a Dr. in the house?
HEY KOOL-AID MAN!!!

Do YOU know the difference between a TOOL and an APPLIANCE?

On this Labor Day, I want to share an email I remember reading a long time ago & it went something like this, ( embellished by my mind & my musings )

Tool VS Appliance

Do YOU know the difference between a TOOL and an APPLIANCE?

An APPLIANCE is an item that you USE, and then TOSS when then next B.B.D. (BIGGER BETTER DEAL) comes along. A TOOL is something that you SHARPEN.

A TOOL presupposes understanding & skill in using that TOOL Safely & Correctly

An APPLIANCE should only get you in trouble if you JUMP INTO THE BATHTUB WITH YOUR TOASTER for example!!!

With an APPLIANCE you do not have to worry about your fridge, and the possibility of it banding up with all the refrigerators in your neighborhood in a zombie attack on the White Houses freezer.

With an APPICANCE you do not have to worry that IF YOU DON'T STAY ON TOP OF YOUR UPDATES, your MICROWAVE will be sending all your personal credit card data to a skript kiddy somewhere deep in the Ukraine.

Most times an APPLIANCE is not needed for your life, but a good TOOL may last A LIFE TIME.

An APPLIANCE can be shared amongst friends, but when was the last time you loaned a TOOL and got it back? Especially when you go looking for that TOOL to get you out of a tough situation.

An APPLIANCE is not dependent on the skill set of the user for functionality, put a beer in the icebox, it gets cold...

So then, A TOOL is wholly depend on the skill set of the user. and what functionality will be ultimately be derived from that tool...

I think you can tell alot about a person by the tools they choose, and of those tools, those that they use well.

All TOOLs are not dependent on their complexity, on the contrary,

The very best chisel + the very best stone does not = David, that takes a Michelangelo

In the immortal words of one of my favorite tools, Kieth Richards

"Whats it take to play guitar? 5 strings, 4 fingers, 3 chords and 1 arsehole"

Happy Labor Day, Would love to hear about your favorite tool!

SMO Optimize with Social Networks

Social Media Optimization uses the tools of Web 2.0: blogs, RSS feeds, social networking sites, social bookmark buttons, tagging, multimedia posts, and wikis, to target an audience, create an online presence and to develop familiarity and authority with the customer. SMO is about using these tools in conjunction with a website to spread your content far and wide, to create opportunities for others to link to your site and to establish yourself as an authority.

Social Media Optimization harnesses the power of the social network. Web 2.0 provides numerous and growing opportunities to become a participant in the on line communities. Social networking sites create new opportunities to reach potential customers and to establish a dialogue. Social Media Optimization operates in a way that is analogous to “word of mouth” advertising but is more efficient due to the tools and organization of the internet.

Developing content and posting in appropriate social forums, using the current tools to tag and make your content easy to distribute and link to is the focus of a Social Media Optimization Campaign. Building a wealth of informative posts using various media is an efficient and productive way to spread your reputation and encourage a discourse with customers.