Everybody's Free (To Wear Sunscreen)

We must find time to stop and thank the people who make a difference in our lives - JFK

#ThankfulMonday ok You're up! What are you thankful for? #OCGood

Most of all I want to thank surfing & all the people that has brought into my life.

I want to thank @TrisHussey for getting me hooked on @Chrome and sealing my move to the clouds...

I want to thank @Roebot for dragging us around to play with all the cool kids like @TrisHussey

I want to thank @GraemeThickins for taking the time to crash @LisaMcClure 's bday party and feel some of our #Ohana.

MAHALO's to @MariaBrophy who has been grabbing iElla from school everyday whilst @LisaMcClure & I toss fishes to the whales.

I want to thank @LisaMcClure for her love. When we are together, 1+1=7 (Did I mention we met on the internet?)

I want to thank the people and a city to my north, Dana Point, for embracing new technology's like @Twitter

I want to thank my friends here on @Twitter for the ambient intimacy that arises from a virtual space like this.

I want to thank @TheTollRoads for lighting a fire under my ass. You guys are your own worst enemies.

I want to thank @Surfrider for its victory with the @SaveTrestles campaign http://bit.ly/306IaU and YOU CAN TOO!

But trust us on the sunscreen...

Everything I need to know I learned from Backgammon

Backgammon is a board game for two players in which the playing pieces are moved according to the roll of dice. The history of Backgammon goes back approximately 5,000 years.

And while there is luck involved, there is also a degree of skill.

My father taught me how to play "gammon" as he calls it, around the pool when I was about Ella's age. His first rule? You are not playing a game, you are playing an "opponent" and you should be aware before the pieces are placed and the first die is thrown, what your strategy will for playing that person.

Thanks Dad, your advice has served me well as a life lesson.

Backgammon, wanna play?

SMO Optimize with Social Networks

Social Media Optimization uses the tools of Web 2.0: blogs, RSS feeds, social networking sites, social bookmark buttons, tagging, multimedia posts, and wikis, to target an audience, create an online presence and to develop familiarity and authority with the customer. SMO is about using these tools in conjunction with a website to spread your content far and wide, to create opportunities for others to link to your site and to establish yourself as an authority.

Social Media Optimization harnesses the power of the social network. Web 2.0 provides numerous and growing opportunities to become a participant in the on line communities. Social networking sites create new opportunities to reach potential customers and to establish a dialogue. Social Media Optimization operates in a way that is analogous to “word of mouth” advertising but is more efficient due to the tools and organization of the internet.

Developing content and posting in appropriate social forums, using the current tools to tag and make your content easy to distribute and link to is the focus of a Social Media Optimization Campaign. Building a wealth of informative posts using various media is an efficient and productive way to spread your reputation and encourage a discourse with customers.